In a fast moving market like today, it's tough to really know what to do to get the most money for your home. You never want to feel like you listed your home too low, or if you held out a little longer, then you would have made tens of thousands of dollars more. And who are we kidding... even $5,000 is a lot of money.
There is a misconception going around that if you list your home at or slightly above market value then buyers will not see your home. While there is some truth to this, it is not wise to list your home under its potential. That is unless you don't have a solid plan to attract the right buyers.
I have successfully sold over 300 homes in my career, and I'm known to push the envelope on price for my clients. This is all because I have a solid strategy to ensure that I sell my listings for the absolute most that the market will allow.
My recently sold listing in the Mt. Helix / Horizon Hills neighborhood of San Diego is a testimony to that. I knew from the moment I pulled up to 4953 Sunrise Hills Drive that it was a truly special property and though the neighborhood comps were selling around $1,200,000 to $1,300,000 price range, I knew this home commanded more. And well, spoiler alert, I ended up selling this home for $1,410,000.
So, how did I do it? Here are my secrets.
1. I SAW THE POTENTIAL
I have worked closely with interior designers and residential developers. I have a keen eye for design and what buyers are looking for. If there are any minor or major things needed to command the most out of the market, I let my clients know. You would be surprised at what I recommend and how much of an impact it makes.
2. I DIALED IN THE STORY
I've studied branding for years. This helps me identify what aspects of the home I am going to showcase. What aspects of the home could be a problem for certain buyers.
And what objections, if any, do I need to solve or have answers for. Then I write a story about the home that highlights everything potential buyers are looking for.
3. I SELECTED THE RIGHT PRICE
This step is a little harder to explain. All I can really say here is that I am so familiar with homes, the neighborhoods, and what they can sell for that it helps me determine what to price a home at. I never want to leave any money on the table. I know that every dime matters to my clients.
4. I STEPPED UP THE MARKETING COLLATERAL
We're talking, twilight photos, catalog shots, lifestyle video shoots, 3D tours, drone photography, PR, Real Estate Talk Shows, 4 page brochures, custom websites and landing pages. Just to name a few.
5. I FURTHERED MY MARKETING REACH
I used all of my resources, both within my tech-forward brokerage and outside, to reach thousands of buyers. Online resources included advertising campaigns on google, facebook, instagram, zillow and compass.com. Offline advertising included mailers to 800+ neighbors, the for sale sign that directed buyers to the custom property website, networking events, phone calls and real estate talk shows.
6. LASTLY, I USED WHAT I KNOW about selling homes to bring this closing to the finish line. This included constant and clear communication with my clients, excellent negotiation skills, for-seeing problems before they arose, great relationships with other agents in the area and kind professionalism along the way.
Inventory is at an all time low and yes, homes are flying off the shelf, but that doesn't mean you should skimp on great marketing. And hopefully, I just gave you 6 reasons to hire me to help you get the results you want!
If you are looking to get the best marketing plan and sell for top dollar, click here to fill out my sellers questionnaire and let's get the ball rolling.
I look forward to helping you protect the biggest investment of your life... home.
Click here to see a sample of my marketing in action.